A global research, strategy and innovation consultancy with deep anthropological roots. We work with clients large and small to solve problems, open up new opportunities, and refine designs.
Research
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Deep contextual dives into the lives of users to understand them beyond surface behaviors.
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Efficient interviews to understand the psychology of individuals and gather reported behaviors.
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Roadmaps depicting the behaviors, thoughts, and feelings of users.
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Parsing complex real-world data sets into actionable insights that are viable and feasible for the business.
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Systematic reviews of customers and the competition with an eye on marketplace structure.
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Analysis of the cultural trajectories of specific markets.
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Internal ethnographies to uncover the delta between de facto and de jure work practices, governance, incentives, and reporting.
Strategy
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From constructing comprehensive and coherent brand architectures to devising optimal portfolio management approaches.
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Understanding and depicting the totality of touchpoints for a user — key to knowing opportunity spaces and vulnerabilities.
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Preemptive gaming out competitive reactions in the market to prepare a business — providing agility and maneuverability to succeed
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Reaching beyond a few years into the future demands imagination and the ability to construct projection-based narratives.
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Developing creative briefs, working with design & creative teams — a well-developed strategy provides footing to win over customers.
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Taking into account elements such as budgets, competition, media channels, the user’s needs, and operational elements, devise a marketing strategy to optimize results.
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A rigorous naming process married to creativity is essential to devise names that are memorable, distinct, defensible, and reflective of the underlying offer.
Innovation
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Develop services that map to user pain points and need states
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Implement rigorous wholesale organizational transformation that lasts
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Insights to drive new products with features and attributes that are novel and create competitive advantage
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Business models that drive profitability and growth through clear monetization strategies
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Craft holistic experiences that win the hearts and minds of your users
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Optimize your users experience of a specific product
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Nudge desired behaviors through cognitive biases and heuristics
Singular
We offer one-of-a-kind services stemming from decades of fitting research and insights within the demands of agile businesses.
We tap a deep bench of mixed methods and behavioral sciences to build robust and novel, data-driven strategies in the marketplace.
Our model enables rapid global deployment of researchers and strategists to deliver results quickly.
Our business acumen and familiarity with the demands of the enterprise equates to outputs that are actionable, driving growth.
Quote Source
“The King’s Indian is one of those rare firms that can land huge cultural observations into commercial applications. True insight. Real implications. Transformative ideas. And they are a joy to work with.” Brent Vartan - Partner, Bullish
clients
“True innovation is difficult - and for companies looking to move their business from today's problems to tomorrow's answers, there's no guide better than The King’s Indian. Blending academic theory with deep human empathy, The King’s Indian has a gift for framing future potential in concrete, actionable terms.” Alicia Bergin - Global Head of Business Development at Method
