WHAT WE DO
We tap the deep well of research into human behavior to solve business challenges and improve performance. From cognitive anthropology to behavioral economics, we make sure that companies are taking full advantage of the current state of knowledge to inform and shape experience design, marketing & branding, and product development.
We do more than solve problems. We create net new opportunity spaces. How? By redefining contexts and by identifying counter-intuitive insights into human behavior. We bring together all major stakeholders, including users, to imagine, play and re-think. Novelty is the result.
--Reduce spite and replace it with reciprocity & mutualism
SIMMBiosis is a proprietary process for identifying customer or employee touchpoints that instigate revenge. Through experience design, we nudge more symbiotic relationships for all parties involved.
-- Engineer a more competitive corporate culture and work practice
Trickle down culture change never works. Organizations have mechanisms to fight injections of new cultures. By understanding the fundamentals of culture change dynamics and the mechanics of cultural transmission, we can encourage the growth of a specific culture.
-- Tap design thinking to build empathy capacity building in the organization
Organizations are often faced with the challenge of interacting with heterogenous populations. Designers, practitioners, service providers and even sales people are poorly equipped to relate to their "users." Leveraging techniques to increase the capacity for empathy, we design solutions that are scalable to the organization.
HOW WE DIFFER
LEAN & AGILE
The King’s Indian is one of those rare firms that can land huge cultural observations into commercial applications. True insight. Real implications. Transformative ideas. And they are a joy to work with.
Brent Vartan - Partner, Bullish